The great Ada Ryland , an outstanding startup and innovation mentor who I’m incredibly fortunate to also call a friend, shared the following framework with me. It is not mine. She isn’t even sure it’s hers. She thinks it came from her business mentor. Maybe one day we’ll sort that out… In the meantime, with Ada’s permission, I’m sharing this framework here. It’s made a huge difference for me; I reference and share it often in one-on-one conversations. So much in fact, that I