If You Build It… Late in 2022, I was on a Zoom with my friend and colleague Maria Pope , who at the time was running community at Republic. She asked a simple question: “What are you going to at SXSW?” My honest answer was: “Eh... seems like kind of a tech bro scene. I just don’t see something for me. So… nothing?” If you know Maria, you know there's always a follow-up challenge: “OK, but what would  you want to go to?” Without overthinking it, I blurted out with gusto: "Some