How to Make Effective Email Intros

At an event last night, I was reminded to share (again) 𝘁𝗵𝗲 𝗮𝗿𝘁 𝗼𝗳 𝘁𝗵𝗲 “𝗳𝗼𝗿𝘄𝗮𝗿𝗱-𝗮𝗯𝗹𝗲.” Most people are genuinely happy to help you 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺. Just make it easy!

🔗 This is a great guide:

✍️ 𝗔𝗻𝗱, 𝗵𝗲𝗿𝗲’𝘀 𝗮 𝘁𝗲𝗺𝗽𝗹𝗮𝘁𝗲 𝘁𝗼 𝗵𝗲𝗹𝗽 𝘆𝗼𝘂, 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺 👇

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Subject: Intro to [Connection Name]

Hi Laurie,

Thanks so much for offering to introduce me to [connection]. I’m interested to connect because [they are interested in X and I have insight into that / work on that / solve this problem for others].

For ease of reference, I’ve included some background below and attached. In case it’s easy for them, they can book a quick sync via my calendar link here: [insert link].

Thanks again!

[your name]

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𝗕𝗮𝗰𝗸𝗴𝗿𝗼𝘂𝗻𝗱 𝗵𝗶𝗴𝗵𝗹𝗶𝗴𝗵𝘁𝘀 𝗶𝗻𝗰𝗹𝘂𝗱𝗲:

 • [Company one-liner + link to website]

 • [Traction / credibility / content — e.g. “X revenue in Y months,” or “trusted by brands like…”]

 • [Specific ask — e.g. “Introductions to talent acquisition specialists in 250–500 person companies” rather than “recruiters”]

 • [Link to deck (keeps info current and trackable)]

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👋 That's it! Hopefully this helps you 𝘰𝘯 𝘺𝘰𝘶𝘳 𝘸𝘢𝘺!

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